A ghost town is an abandoned village or property usually containing substantial visible remains.

Problem:

Much of the land remains off-limits, wooded, and undeveloped. Too many people have found and dishonored the history made there. 

Solution:

The world's largest travel guide publisher partnered with an outdoor recreational activity and created the first virtual reality tour guide of America’s abandoned ghost towns.

Experience Designer: Grace Higginbotham

Copywriter: Dean Weber